PROJECTS
Extensive Event Expertise
Event expertise includes: RSA, Black Hat, Gartner S&RM, Gartner ITxpo, AWS, InfoSec EU, FS ISAC, VM World, MWC, IANS, Evanta, Cyber Security Summit, Embedded Systems Conference, SINET, and more!
The photo to the left is from our booth at RSA where we did a raffle and created a mob surrounding the booth at the end of the day. The event was a great success for the client!
RSA
Through my clients connections, we had the opportunity to be the first company to host a party at the new Virgin Hotel in San Francisco during RSA. One of the results of this event included getting over 2,000 registrations for marketing and sales to follow up with. Onsite there was a constant queue a block or more down the street from the moment we opened the doors until we closed down the party.
Black Hat
Black Hat is a more technical event targeting cybersecurity experts. One of the highlights was being able to sponsor and support the NOC during Black Hat. As a result, we were allowed to give VIP tours and a press tour which gave my client extra visibility and positioned them as a thought leader.
Gartner Security & Risk Management Summit
During Gartner my client had a party suite in addition to the booth on the show floor. We searched for white fedora hats and gave them out during out party. The results were outstanding! Our hats were everywhere in the hotel. They were such a hot item that people came by our booth the next day asking if they could get a hat. Our hats were seen as far as the airport the next day. The hats helped brand WhiteHat Security and were used by the company for years following.
Smart Campaign
The objective of the smart campaign was to reach targeted engineers looking for a specific operating system to embed in communication devices. This campaign proved successful and spanned over a year leveraging all assets available for our marketing outreach effort. This campaign grew the sales pipeline from the first launch.
Branding & Web Development
Together with the client, I up-level their branding, positioning, and story then apply this to their website giving the client a more solid, polished, look and message. From there, I work with the client by creating materials that will enhance the customer experience and therefore increase the pipeline which increases sales. Through customer nurture campaigns, we are able to grow the business exponentially as we did with the Gay Man Thriving team.